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Privacy Policy

Beaulieu Revêtement is committed to complying with all applicable laws and regulations regarding the protection of personal information.

This privacy policy outlines how we collect, store, use, and protect your personal data as a result of our online interactions, such as when you visit our website, our customer portal, our applications (our "Web Platforms"), and, where applicable, as a result of our offline interactions, such as when you participate in one of our activities, such as a marketing activity, trade show, sales meeting, or visit to our facilities.

This policy does not apply to third-party websites that can be accessed by clicking on links on the Web Platforms, and Beaulieu Revêtement is not responsible for such third-party websites. If you follow a link to a third-party website, it will have its own privacy policies regarding the protection of personal information that you should review before submitting personal information.

What personal data do we collect?

The personal data we collect depends on how you interact with Beaulieu Revêtement and may include the following:

Recruitment information, such as a curriculum vitae, education and employment history, details of professional affiliations, and other information relevant to potential recruitment by Beaulieu Revêtement or a potential association with Beaulieu Revêtement.

Your personal contact information, such as your name, mailing address, email address, phone number, and similar contact details.

Passwords, password hints, security question answers, and similar information used to verify identity and account access.

Your location, such as the location derived from your IP address.

Your interests and preferences, such as languages, preferred cities, favorite products and services, and similar information that helps us create a profile of your interests and preferences.

Data related to your electronic device (such as its identifiers) and how you and your electronic device interact with our Web Platforms.

Photographs or security camera images if you enter any of Beaulieu Revêtement's facilities or participate in a Beaulieu Revêtement activity.

Any data you provide to us and the content of messages you send us when you submit feedback, send inquiries regarding personal data, request products or services, or contact us to apply for a job or obtain support, to update account information, or to respond to surveys.

We do not knowingly collect personal data about individuals under the age of 16.

How do we collect your personal data?

Beaulieu Revêtement collects your personal data from you, from third parties, and through the use of cookies.

When you apply for a job with our company via our Web Platforms;

When you directly provide us with personal data when purchasing our products or subscribing to our services, creating an account on our Web Platforms, contacting us through social media, clicking on an advertisement on a third-party website, submitting a question on our Web Platforms, contacting us for assistance, adding a testimonial, commenting on blogs or articles on our Web Platforms, registering for our business development activities, participating in our research groups, or responding to our surveys;

We collect personal data about you from third parties, including business partners and service providers who help us determine a location based on your IP address, for the purpose of personalizing certain messages based on your location, and from public sources such as open government databases or other publicly available data (e.g., on third-party social media platforms such as Instagram, Facebook, Twitter, Twitch, or LinkedIn);

We collect your data using cookies to track how you visit our Web Platforms.

Why do we collect your personal data and what are the legal grounds for processing?

Beaulieu Revêtement uses your personal data in several situations, during and after your relationship with us, including:

For recruitment purposes - to enable us to process job applications and assess whether a person meets the requirements for a position they may apply for at Beaulieu Revêtement;

To facilitate the use of our Web Platforms and ensure that the content is relevant and presented in the most effective manner for you and your device;

To provide details about our new products and services and invitations to events when a person has chosen to receive such information;

To promote or administer our activities, and without limiting the generality of the foregoing, administer customer accounts, respond to supplier inquiries, and monitor the quality of our products and services;

To understand and improve our relationships with business partners or customers, generally with the aim of improving our products and services and facilitating the development of new products;

To communicate with you and provide personalized advertisements both on our Web Platforms and offline;

To protect you, our business, or other parties against threats, including computer security threats or fraud, or to perform other background checks that may be required at any time under applicable laws or regulations and/or best practices (if false or inaccurate information is provided or if fraud is detected or suspected, information may be transmitted to fraud prevention agencies and may be recorded by us or such agencies);

To enforce our rights, comply with our legal or regulatory obligations to disclose information, and/or protect the rights of third parties;

To facilitate the management of our business operations (such as mergers, sales, acquisitions, and strategic partnerships), we may need to transfer all or part of the personal information to a relevant third party (or its advisors) under any due diligence process or transfer to that entity resulting from a reorganization or to such third party for the same purposes as set out in this Privacy Policy or for the analysis of any proposed reorganization;

We will only use your personal data if we can do so legally. The legal bases for using your personal data may include, among other things, one or more of the following:

Where you have given your consent;

Where the use of your personal data is necessary for the performance of a contract with you;

Where the use of your personal data is required by the laws that apply to our business;

Where the use of your personal data is necessary to enable product recalls or send urgent safety notices; or

Where we have legitimate interests and they do not override your privacy rights.

You have the right to withdraw or refuse your consent at any time. For more information on how to do so, please refer to the "Your Personal Data and Your Rights" section.

If you have any questions regarding the legal grounds for using your personal data, or if you object to them, please contact our privacy officer using the contact information provided in the "Contact our Privacy Officer" section.

Use of your personal data for advertising and marketing purposes

We use your personal data to send you advertisements through various communication channels (such as mail, email, or text message) if you have consented to such use (unless there are other legal principles for advertising in your country or territory that do not require your consent).

Additionally, we use your personal data, and the associated information, to tailor advertisements to your preferences.

We may share your personal data with our advertising partners (third parties) to display targeted advertisements on our Web Platforms or other third-party online services. The digital media agencies we consult provide us with strategic and technical advice regarding our advertising campaigns to help us target specific markets.

We may also share your personal data with other recipients who do not process personal data under EU data protection laws (in cases where (a) personal data is controlled by a Beaulieu Revêtement entity established outside the EU and (b) Beaulieu Revêtement does not offer goods or services to, or monitor the behavior of, individuals in the EU). Our advertising partners may then use cookies to measure the effectiveness of the ads.

For more information on how to opt out of targeted advertising or interest-based advertising cookies, please refer to our Cookie Policy.

You have the right to object to the use of your personal data for advertising purposes or to withdraw your consent if given previously. For more information, please refer to the "Your Personal Data and Your Rights" section.

How do we store, process, share, and protect your personal data?

The personal data we collect about you will be stored in various locations worldwide where we have facilities or engage third-party service providers. Therefore, you consent to the transfer of information to countries other than your country of residence, where data protection laws may be different from those in your country of residence.

When information is located outside your country of residence, it is subject to the laws of the country in which it is located and may be disclosed to governments, courts, or law enforcement or regulatory agencies of that country in accordance with its laws.

However, our practices for personal information will always be governed by this Privacy Policy, and where applicable, we will comply with the requirements of the General Data Protection Regulation and/or relevant requirements for the transfer of personal data between the EU, EEA, and/or any third country, including by implementing appropriate safeguards (such as standard contractual clauses) where applicable. Beaulieu Revêtement holds entities located outside Canada accountable under Canadian law for any personal information that may be transferred to them.

We only share your personal data on a need-to-know basis as follows:

Internally, with various departments of Beaulieu Revêtement, including communications, marketing, sales, finance, legal, procurement, and IT services;

Externally, with third-party service providers and/or partners who provide us with website services, application development, hosting, maintenance, and other services. These third parties may have access to personal information or process it as part of the services they provide to us. We only provide these service providers with the information reasonably required for them to perform their functions. The contracts we have with these service providers require them to maintain the confidentiality of such information;

Externally, with government authorities and law enforcement agencies when required by applicable laws;

Externally, to the acquirer, successor, or assignee in connection with any merger, acquisition, borrowing transaction, sale of assets, or similar transaction, as well as in the event of insolvency, bankruptcy, or receivership involving the transfer of personal information to one or more third parties as a business asset;

We will only use personal information for the main and legitimate purposes for which it was collected or for compatible purposes.

We follow industry-recognized standards to protect the information shared with us, both during transmission and once we receive it. We have implemented appropriate physical, technical, and administrative security measures to protect personal information from accidental or unlawful destruction, accidental loss, alteration, unauthorized disclosure or access, misuse, or any other illegal form of processing personal information in our possession. These security measures ensure that staff members subject to confidentiality obligations and authorized to access your personal information are those who need to know or whose functions reasonably require access to and/or use of such information.

However, please note that there is no method of transmission over the Internet or electronic storage that is 100% secure. Therefore, we cannot guarantee the security of the information you transmit to us or provide to us, and you do so at your own risk. We cannot guarantee that such information will not be accessed, acquired, disclosed, altered, or destroyed by a breach of our physical, technical, or administrative protection measures. If you believe your personal information has been disclosed without your consent, please contact the Privacy Officer using the contact details provided in the "Contact Our Privacy Officer" section.

Your Personal Data and Your Rights

You have a number of rights regarding your personal data.

Access: the right to request whether we process information and, if applicable, to request access to your personal data. Subject to applicable law and, if applicable, the payment of any fees applicable at the time of the request, the individual may receive a copy of the personal data we hold and certain other information about them.

Rectification: the right to request the correction of any incomplete or inaccurate personal data at any time if you find them to be inaccurate or outdated.

Under the GDPR, you may also avail yourself of the following additional rights:

Erasure: the right to request us to erase, destroy, or remove personal data in certain circumstances. We will take reasonable steps to notify our affected parties of your request. Your personal data will be removed from Beaulieu Revêtement systems within a reasonable time and will be deleted. However, Beaulieu Revêtement may retain a copy of your personal data as required by law, regulations, or administrative or court orders, or for internal verification purposes, or (ii) as electronically archived data as part of archiving or automated backup procedures. Please note that in the event of a dispute between you and Beaulieu Revêtement, we may retain your personal data until the dispute is finally resolved.

Restriction: the right to request the suspension of the processing of certain personal data, among other things, to establish their accuracy or the reasons for their processing.

Portability: the right to request the transfer of certain personal data to another party.

Objection: the right to object to the processing of personal data based on legitimate interests (or those of a third party) or for certain direct marketing purposes. However, we may have the right to continue processing the information;

Automated Decisions: the right to challenge any automated decision-making when such a decision has a significant legal or similar effect, and the right to request that such decision be rectified;

Consent: the right to withdraw consent in the circumstances provided by law, where we have previously obtained consent for the processing of personal data.

If you wish to exercise any of these rights, please contact our Privacy Officer using the contact information provided in the "Contact Our Privacy Officer" section. You may also lodge a complaint about how we process your personal data with the regulatory authority responsible for data protection in your country.

Retention of Your Personal Data by the Company

The retention period for your personal data varies depending on a number of factors, including the purposes for which we use this personal data and our legal obligations. Usually, the retention of personal data in an identifiable form does not exceed the time period provided for by applicable laws and regulations. However, in certain cases, we may choose to retain certain personal data in an anonymized or aggregated form.

Contact Our Privacy Officer

If you have any questions or comments about this privacy policy or your personal data, or if you wish to lodge a complaint, please contact our Privacy Officer at the following address:

Privacy Officer

2490 Alfred-Nobel Street

Drummondville, Quebec J2A 0N2

Phone: 819-250-1090 extension 600 (local calls) or 1-833-814-1090 extension 600 (toll-free)


Please feel free to inform us if the use of your personal data does not suit you. Our Privacy Officer will respond to your complaint within 30 days.

Updates to the Privacy Policy


The content of our Web Platforms and our use of cookies may change without notice, and therefore, our Privacy Policy and Cookie Policy may also be subject to changes in the future. Therefore, we recommend reviewing our policies each time you visit our Web Platforms to stay informed about our processing of personal data.

Last updated: September 22, 2022.

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